HRIA Board of Directors

Jeremy is the Sales and Marketing Manager at Master Hire in Rocklea QLD, a position he has held since 2014.

Jeremy started out working at on Saturdays and school holidays when he was in his early teens sweeping floors and washing machines in the family hire business. In addition to his many roles, Jeremy worked at Conplant from 2005-2014 as a Client Services Manager and then QLD Sales Manager.

As a Board member, Jeremy hopes to share his knowledge and experiences gained over the last 18 years in the hire industry. His initial 5 years as QLD President in the late 2000s was invaluable for personal growth and development. Jeremy also participated in the Global Rental Exchange program in 2017 traveling to the US. Jeremy enjoys the networking opportunities that arise from being a part of this great association and feels truly honoured and humbled to have been asked to be National President for the HRIA.

When asked what he is passionate about, Jeremy says, ‘I thrive on seeing my team grow in their knowledge and skills throughout their professional journey that I played a part in. Whether that be sales processes and techniques, an increased attention to detail with contracts and pricing, networking, or conversations with customers. I am also very passionate about branding, and I love to be part of a team that work towards a common goal and where egos are left at the door. As we all have different life experiences and ways of learning, we can all contribute in different ways. ‘

Mark is the Director of Barossa Valley Hire, Barossa Function Hire and Barossa Sand and Metal located in South Australia which he purchased in February 1994.

Mark joined the SA committee in 1999 and then joined the Board of Directors when he became the SA Division President in 2011, a position he held until 2014.  Mark held the position of National President from September 2017 to November 2022.

Mark has been in the hire industry for 23 years and with his wife Trish and their sons Blake and Travis, has grown his current business over those years. Their business has won numerous awards over the years including the SA Great Small Business Award in 2004, 2006 and 2010.  In 2007 Barossa Valley Hire became the first SA company to win Rental Company of the Year and winning again in 2010.

As a Board Member, Mark hopes to be remembered for his hard work, dedication and commitment to the industry and Association.  Mark loves the people he meets in the everyday running of his business. Although not a 9-5 job it can be extremely rewarding if you put in the hard yards and has given him the opportunity to leave a legacy to his family.

David began his equipment hire career in 2001 at Home Depot in Phoenix, Arizona, working in the industry while completing a Business and Communications degree at Arizona State University. A planned one-year working holiday brought him to Australia in 2010—and nearly 15 years later, he’s still here.

He joined Kennards Hire in February 2011 as a Serviceperson Driver in Bowen Hills, Queensland, and has since held roles across the country, including Branch Manager in Queensland, Area Manager in Victoria, and General Manager for Western Australia. In 2025, David became General Manager, Fleet, and he and his family are now based in Sydney.

As Vice President of the HRIA Board, David aims to draw on more than 20 years of industry experience to offer practical insight and guidance. Having worked in the USA and across four Australian states, he brings a broad understanding of the industry’s challenges and opportunities and is committed to supporting the HRIA’s strategy, driving improvement, and strengthening professionalism across the Australian hire sector.

Brett is the Operations Manager at Harry the Hirer, responsible for their Melbourne based Transport Department covering VIC, SA and WA. Brett joined the HRIA Board as Interim Events Division President for 2024/2025.

With over 40 years in the hire industry, Brett joined Harry the Hirer in 1984 after a chance meeting with Rick Jamieson in Bathurst and the rest is history. Brett loves events and the vibe around them. He loves being a part of creating a unique experience for people – whether it is a marquee in a backyard of someone’s home, or attending a sporting event, our industry creates memorable experiences.

As a Board member Brett is looking forward to continuing the work the HRIA is doing for Events members, taking over from Erin Johnston, Brett is looking forward to working on Weighting Guidelines and other documentation to help support the unique requirements of events members.

With Harry the Hirer being involved with the HRIA for over 25 years, their support is enabling Brett to bring his invaluable experience to the Board. Brett also wants to encourage all members to get involved with the HRIA through their Women in Hire and Young Professionals Development Programs – whether as a mentor or mentee – the programs are extremely rewarding, and he could not speak more highly of them.

Luke brings more than three decades of leadership experience in the Australian hire sector, having built, led and advised multiple hire businesses throughout his career. Growing up in the industry, he developed a strong operational grounding early on and went on to hold senior roles across sales, business development, operational management and executive leadership.

He has founded and grown several successful hire ventures, including Shore Hire, which he helped expand into a national, multi-branch operation. His experience also spans business ownership, strategic acquisitions, and board-level governance.

Luke is a former President of the Hire & Rental Industry Association (HRIA), where he contributed to national advocacy, industry development and strengthened support for members across Australia.

Passionate about the hire industry’s culture and purpose, Luke values its strong sense of collaboration, its practical, solutions-focused nature, and the essential role it plays in enabling Australia’s construction, infrastructure and events sectors.

Troy is currently the National Sales Manager at Winch Hire where he has worked since 2019.

Troy joined the Board in November 2022 when he became HRIA Queensland President.

In 2000 Troy began his involvement in the Hire Industry when applying for a position with SA Access. Working for Access Hire and Force Access, Troy moved to Brisbane where he consulted for Aim Hire, worked with Grove Hire and ultimately settling at Winch Hire.

As a Board member, Troy is excited about the opportunity to be a part of the industry on a different level. He looks forward to networking with our members and seeing what drives them in their business and listening to their stories.

Troy is passionate about helping others succeed and watching them grow. He loves helping business owners succeed and understand their true potential. ‘There is nothing more satisfying than seeing a colleague, friend or child succeed at something you have helped with.’

Ben is General Manager of Blackwood Hire, a family business he worked in growing up. Ben has succeeded his father in this role and has had over 17 years’ experience in hire.

Joining the board in 2017, Ben would like to help grow the membership and engage with it in South Australia, while contributing to the board to keep improving the association and industry.

Ben has great passion for the hire industry, and is willing to discuss any topic with members and help where he can.

Ash is the CEO and Director of RPM Hire Australia. He established RPM Hire in 2011 with three VMS Boards. Ash joined the HRIA Board of Directors in November 2022 as the Victorian / Tasmanian President.

Having previously worked at Glen Iris Hire, Ash has over 13 years’ experience in the hire industry. In addition to being CEO, Owner and Director, Ash has worked as a yardman, driver, operations assistant.

As a Board member Ash hopes to give back to the industry by encouraging and strengthening inter-industry relationships. What does Ash love about the hire industry? ‘The fast paced nature, problem solving challenges and the ability to be the best part of someone’s day.’

Craig joined Classic Hire as the Business Development Manager in Perth after selling his own business in November 2019.

Craig has been in the hire industry since 1984 when he worked for Cockburn Hire straight out of school. He has also worked for Wreckair, Coates Hire and The Cat Rental Store. He has held various roles in the industry including starting on the ground floor rolling air hoses and welding leads to branch manager, management in the industrial, mining and oil and gas sectors.

As a Board member, Craig would like to make a positive contribution to the HRIA Board, members and committees by sharing the knowledge, experience and education he has been so lucky to receive. Craig believes contributing to the HRIA sustainability for the future and for members is key.

When asked what he loves about the industry, Craig says the opportunity it has provided to meet lots of people and travel as well as the relationships built along the way.